Case Study: Integrated Brand & Content Marketing Transforms Startup Health & Wellness Brand
In autumn 2025 JAB Communications were approached by the owner of an Exeter-based Health & Wellness Startup brand, to boost brand awareness, increase footfall to their Exeter-based studio and improve their marketing strategy and content.
In this Case Study we examine how JAB worked closely with the business owners to understand their requirements, pain points, brand story and goals, to develop a comprehensive integrated marketing and communications stategy which has helped the brand accelerate their growth journey.
The brief
The client, an emerging health and wellness brand with a physical presence in Exeter, got in touch for help with their marketing in September 2025. The business' offer centres around holistic treatments and the passion of the owners to help customer feel and look great but, despite state-of-the-art equipment and unparalleled expertise within the business, it was struggling to gain significant market traction and footfall. Furthermore, customer lifetime value was low and awareness of premium products and services needed improving. The challenge was clear; increase visibility, generate footfall, convert interest into long-term loyalty, and increase customer spend.
The marketing brief included:
- Increasing brand awareness across the local area among target demographics
- Positioning the business as a trusted brand, leading the health and wellness sector with premium equipment and services, and led by highly skilled experts in their field
- Driving footfall and generating new, repeat customers
- Improving the customer journey and commercial performance through website optimisation and clearer brand expression
- Strengthening digital presence through content, SEO, and paid social campaigns
- Securing local media interest to elevate brand credibility
This required a cohesive blend of strategy, content, PR, events and digital activation, delivered with precision and agility and within a 3-month timeframe.
Strategic marketing leadership
Working closely with the founder, JAB delivered a streamlined, insight-driven marketing strategy designed to build strong foundations and rapid growth, including:
- Competitive analysis, audience insight, and value proposition refinement
- Streamlined brand guidelines to improve consistency and credibility across all touchpoints
- Website content plan, including optimised keyword-rich pages, improved meta data, and customer journey optimisation to improve conversions and frictionless user experience.
- Content planning spanning education content, behind-the-scenes storytelling, and service spotlights.
The results have seen a noticeable shift in brand presence, confidence, and clarity. The business has strengthened its local presence and achieved significant uplift in engagement across digital channels, with the marketing foundations now in place to support sustained growth.
Content strategy
To turn interest into ongoing engagement we strengthened the business' digital ecosystem through:
- Enhanced website copy, clearer calls to action, improved customer journey, and keyword optimisation, to support visibility and drive more online bookings, which increase organic traffic by more than 40% in the first month, and online bookings by 50%.
- A refreshed brand tone and narrative across online channels to cement the brand story and align tone with brand personality and values.
- Meta advertising campaigns tailored to specific demographics, which increased page views by almost 300% and content interactions by over 100%, and boosting reach amongst the target demographic by over 50%.
This combination has improved online discoverability, boosted brand recall, and subsequently significantly increased footfall and revenues.
Building Brand Visibility & Credibility Through PR
To widen reach beyond existing circles we prepared and distributed press materials to local media outlets, which raised awareness of a highly successful open evening event we coordinated for the business. This helped to position the brand as a community-focused firm, improving local perceptions and loyalty.
The coverage acquired sparked new enquiries and reconnected with previous customers, demonstrating how even small, well-crafted PR interventions can have a big impact for local brands.
The Future
The business continues to go from strength to strength and has plans for launching new products and services in 2026. The collaboration with JAB has helped to set this startup Health & Wellness brand on the path to sustained success and growth.
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